E-commerce ain’t easy.

If you’re not bringing your A-game with a solid e-commerce marketing plan, your competitors will eat your lunch. And probably your dinner and breakfast too.

The digital marketing pros at FunnelKake have developed marketing funnels and conversion funnels to help our clients sell everything under the sun.

From candles to industrial lasers – If you can make it and deliver it, we can market it.

Properly done, e-commerce marketing is a well-coordinated web of suites and services which work together to drive sales, maximize your return on investment, and with a little luck, blow up your brand.

ecommerce marketing

The Good News Is, You Have Options.

FunnelKake’s e-commerce marketing services include:

E-commerce Website Design

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If your e-commerce site isn’t lighting the world on fire, it might be time for an upgrade. We’ll study your website’s user experience (UX), its speed, navigation, ease of use, and other criteria to determine if it needs a few tweaks or a complete rehab.

Social Media Marketing

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Some products and brands gain amazing traction with organic social media posts – for others it’s a real slog. We’ll do what’s necessary to build your followers and brand voice organically and with paid social posts, including influencers when appropriate.

E-Commerce SEO

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A little different from content SEO, e-commerce SEO focuses on optimizing your products so they’re found easily by search engines and rank as high as possible in search results. We improve product titles and descriptions, meta data, image tags, product hierarchy, gather product reviews, and do a whole bunch of gobbledygook to make your ecommerce website more visible to search engines. This increases your organic (free) traffic and sales.

PPC Advertising

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Google Ads, Facebook ads, Verizon Media, Bing, and other digital advertising platforms are brilliant at serving targeted ads to the right customers at the right time. FunnelKake is a certified partner with Google, Facebook, and Verizon Media (formerly Yahoo/Oath). Our ad geeks check your data every day and make sure your ad budget is working to drive conversions and not being burned.

Content Strategy

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If you’re not blogging you’re missing an opportunity to introduce new customers to your brand. And by blogging, we don’t mean yelling relentlessly into the ether trying to sell your products in every post. Because let’s face it, no one likes that and even fewer read it. We like building the voice of a brand – identifying who we’re trying to reach and then going after them with informative content, which ultimately drives more traffic to your site and lifts the entire domain in search engines. Which ignites sales. Content marketing is one of the pillars of a successful SEO strategy.

Email Marketing

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An engaged customer is much easier to sell to than a new customer. And a happy customer who is delighted by your service keeps coming back for more. We develop email marketing strategies to keep them engaged and spending: abandoned cart emails, welcome to the list emails, we haven’t seen you in awhile emails, VIP emails, and many more. We’ve partnered with multiple email platforms and will choose the one most suited to accomplish your e-commerce marketing strategy.

E-Commerce Store Management

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If the day-to-day of running your e-commerce store is getting to be too much for your staff, we can take some or all the grunt work off your hands. We work with the leading ecommerce platforms, including Shopify, Big Commerce, Woo Commerce for WordPress, Zoey, and others.

Overwhelmed?

Let us know how we can help you with your e-commerce marketing.