Marketing can be a painful and confusing effort for small and medium sized businesses (SMB’s).
To the novice, it’s hard to know which dollars and which channels are worth the effort.
Managing digital marketing in-house may not maximize ROI
While the importance of investing in digital marketing is universally understood, businesses who want to maximize ROI on their advertising understandably feel lost when hiring a digital marketing agency.
To maintain control of their budget and marketing efforts, many resort to hiring multiple freelancers who focus on individual channels. Unfortunately, this complicates attribution and communication and usually bloats the marketing budget.
The sum of these shortcomings may be why nearly two-thirds of SMB’s express a desire to self-manage their digital marketing efforts in-house, whether they have legitimate experience or not. This equates to blindly navigating the digital marketing landscape, making decisions based on intuition rather than data and analytics.
There are two points of focus in FunnelKake’s integrated marketing funnel:
Interactive and Omnichannel
An integrated funnel is a continuous and iterative sales process. It connects businesses to customers using content and advertising to draw them in, identifies their position in the buyer journey, and drives conversion by providing a path-to-purchase.
Without a consistent message, strategy, and execution on the many relevant digital channels, it will be difficult to attract and hold the attention of your customers. All content and advertising must have a consistent message to cut through the noise, separate your business from your competitors, drive conversion, and create value for your customers.
Every business owner knows that without digital marketing, their chances of success are limited at best.
For many, the problem is frustration with their current internal marketing efforts, the overwhelming number of digital platforms, and how to allocate marketing dollars effectively.
Typically, businesses rely on the expertise of digital marketing agencies to reach their goals. But with the hefty price tags and binding contracts typical at many agencies, businesses can pay $12,000 or more a month for marketing campaigns that may or may not produce results. And in this digital landscape, selling small businesses into individual marketing channels just doesn’t cut it.
Percentage of Marketing budgets Allocated for Digital Marketing
CMO Survey interviewed leaders from a pool of 2,895 marketers (VP level and higher)
– And discovered they’re allocating more dollars than ever to digital. Marketing leaders expect to spend a full 54% of marketing budgets on digital within the next five years, up from just 44% in 2018.