Marketing can be a painful and confusing effort for small and medium sized businesses (SMB’s).
It’s hard to know which marketing channels are worth the effort.
Managing digital marketing in-house may not maximize ROI.
While the importance of investing in digital marketing is universally understood, businesses sometimes feel lost when hiring a digital marketing agency. To maintain control of their budget and marketing efforts, some resort to hiring multiple freelancers who focus on individual channels. Unfortunately, this complicates attribution and communication and usually bloats the marketing budget.
This may be why nearly two-thirds of SMB’s express a desire to manage their digital marketing in-house, whether they have qualified staff or not. But without knowledgeable and experienced staff to manage their digital marketing, decisions tend to be based on intuition rather than data and analytics. Unfortunately, this leads to weak ROI.
FunnelKake’s integrated marketing funnel focuses on:
Interactive and Omnichannel
Our integrated marketing funnel connects your business to customers using content and advertising to draw them in, identifies their position in the buyer journey, and drives conversion with a path-to-purchase.
A consistent message, strategy, and execution on the relevant digital marketing channels (including your website), attracts customers and moves them through the marketing and sales funnel. All content and PPC and display advertising has a consistent message to cut through the noise, separates your business from your competitors, drives conversion, and creates value for your customers.
Every business owner knows that digital marketing is a necessity.
For many, the problem is frustration with the limitations of their internal marketing efforts, the overwhelming number of digital platforms, and how to allocate digital marketing budget where it will deliver the highest ROI.
Typically, businesses rely on the expertise of digital marketing agencies to reach their goals. But with the hefty price tags and binding contracts typical at many agencies, businesses can pay $12,000 or more a month for marketing campaigns that may or may not produce results. And in this digital landscape, selling small businesses into individual marketing channels just doesn’t cut it.
Percentage of Marketing Budgets Allocated for Digital Marketing
CMO Survey interviewed leaders from a pool of 2,895 marketers (VP level and higher)
– And discovered they’re allocating more dollars than ever to digital. Marketing leaders expect to spend a full 54% of marketing budgets on digital within the next five years, up from just 44% in 2018. Read More.