by Todd Heft | Oct 22, 2018 | Ecommerce Marketing
Frequently, ecommerce clients come to us with a website that’s performing poorly in organic search and sales. In many cases, the problem is with the product pages – specifically, the product titles, product descriptions, meta titles, and meta descriptions...
by Todd Heft | Sep 24, 2018 | Ecommerce Marketing
An effective email marketing strategy is essential to the success of any ecommerce business. Are you collecting email addresses for your site visitors? Do you have a long-term strategy to turn those visitors into loyal customers? We check our email inboxes on a daily...
by Todd Heft | Sep 11, 2018 | B2B Marketing, Digital Marketing Case Study, Ecommerce Marketing
FunnelKake helped a building supplies company grow their ecommerce revenue by 1,000% in 3 years. A small, regional building supplies company with a brick and mortar location in the Lehigh Valley, PA., wished to invest in eCommerce. After a bad relationship with their...
by Todd Heft | Sep 6, 2018 | Digital Marketing Case Study, Ecommerce Marketing
In this ecommerce case study, we look at a company which sells first aid supplies to businesses. They had hit a wall: revenues were declining and the cost of digital marketing had multiplied astronomically. Client Problems Marketing vendor cost increasing Year over...
by Todd Heft | Aug 22, 2018 | Ecommerce Marketing
While it sounds like an app for your online shop, the e-commerce sales funnel is anything but. It’s a method by which you make customers aware of your brand and products and nurture them through to purchase. E-commerce sales are growing at a furious pace. According to...