by Todd Heft | Jan 23, 2020 | B2B Marketing, Digital Marketing Strategy
Performance marketing is a term for online marketing and advertising in which a business pays a performance marketing agency only when a specific action occurs. For instance, the company pays a percentage of a sale to the agency when that sale can be attributed to a...
by FunnelKake | Dec 19, 2019 | Digital Marketing Strategy, Ecommerce Marketing
So you’ve got your new e-commerce store set up on Shopify, Woo Commerce, Big Commerce or another e-commerce platform. Now it’s time to add some products and start making money! Woo-hoo! Not so fast. Your store is just one store among many in the online shopping...
by Todd Heft | Nov 21, 2019 | Digital Marketing Strategy
Web analytics is data collected by software programs that show a comprehensive view of actions users take when they visit your website. Analytics may include visits from organic traffic, PPC ads and social media platforms, the number of leads generated, information...
by FunnelKake | Oct 14, 2019 | Digital Marketing Strategy
A digital marketing funnel is a map of the modern online buyer’s journey. It builds on the old sales funnel model and follows a pattern – not always linear – that represents a digital buyer’s journey. Digital marketing strategy is built on technique, not...
by Todd Heft | Sep 10, 2019 | B2B Marketing, Digital Marketing Strategy
Performance marketing, also known as performance-based advertising or performance-driven marketing, is a form of marketing in which the marketing or advertising agency is compensated based on measurable results. This fee for results model has become very common, as ad...
by Todd Heft | Aug 6, 2019 | Digital Marketing Strategy
We knew there was some fraud around Google My Business (GMB) listings but had no idea it was this widespread. Recently the Wall Street Journal ran an expose on the millions of fraudulent listings which are found on GMB on any given day. Nefarious types hijack listings...
