by Todd Heft | Oct 28, 2019 | Ecommerce Marketing
No matter how well your e-commerce site performs, you naturally always want to increase sales. How you go about reaching your goal of increasing e-commerce sales largely depends on your marketing budget and your staff’s (or marketing agency’s) skillset. Not every...
by Todd Heft | Oct 22, 2018 | Ecommerce Marketing
Frequently, ecommerce clients come to us with a website that’s performing poorly in organic search and sales. In many cases, the problem is with the product pages – specifically, the product titles, product descriptions, meta titles, and meta descriptions...
by Todd Heft | Sep 11, 2018 | B2B Marketing, Digital Marketing Case Study, Ecommerce Marketing
FunnelKake helped a building supplies company grow their ecommerce revenue by 1,000% in 3 years. A small, regional building supplies company with a brick and mortar location in the Lehigh Valley, PA., wished to invest in eCommerce. After a bad relationship with their...
by Todd Heft | Aug 22, 2018 | Ecommerce Marketing
While it sounds like an app for your online shop, the e-commerce sales funnel is anything but. It’s a method by which you make customers aware of your brand and products and nurture them through to purchase. E-commerce sales are growing at a furious pace. According to...
by Todd Heft | Jul 2, 2018 | Digital Marketing Strategy, Ecommerce Marketing
It’s no secret that the convenience of online shopping has taken a significant bite out of brick and mortar retail. Whether it’s through an e-commerce giant like Amazon, or small to medium-sized businesses with their own e-commerce presence, in 2016 online sales of...
