by FunnelKake | Oct 14, 2019 | Digital Marketing Strategy
A digital marketing funnel is a map of the modern online buyer’s journey. It builds on the old sales funnel model and follows a pattern – not always linear – that represents a digital buyer’s journey. Digital marketing strategy is built on technique, not...
by Todd Heft | Jul 18, 2019 | B2B Marketing, Digital Marketing Strategy
A thought leader is defined as an individual, or sometimes an organization, recognized as an authority in a particular field. A company led by a recognized thought leader is typically elevated in the mind of the business community and benefits from more sales...
by Todd Heft | Sep 11, 2018 | B2B Marketing, Digital Marketing Case Study, Ecommerce Marketing
FunnelKake helped a building supplies company grow their ecommerce revenue by 1,000% in 3 years. A small, regional building supplies company with a brick and mortar location in the Lehigh Valley, PA., wished to invest in eCommerce. After a bad relationship with their...
by Todd Heft | Sep 6, 2018 | Digital Marketing Case Study, Ecommerce Marketing
In this ecommerce case study, we look at a company which sells first aid supplies to businesses. They had hit a wall: revenues were declining and the cost of digital marketing had multiplied astronomically. Client Problems Marketing vendor cost increasing Year over...
by Todd Heft | Aug 22, 2018 | Ecommerce Marketing
While it sounds like an app for your online shop, the e-commerce sales funnel is anything but. It’s a method by which you make customers aware of your brand and products and nurture them through to purchase. E-commerce sales are growing at a furious pace. According to...
