by FunnelKake | Dec 19, 2019 | Digital Marketing Strategy, Ecommerce Marketing
So you’ve got your new e-commerce store set up on Shopify, Woo Commerce, Big Commerce or another e-commerce platform. Now it’s time to add some products and start making money! Woo-hoo! Not so fast. Your store is just one store among many in the online shopping...
by Todd Heft | Sep 10, 2019 | B2B Marketing, Digital Marketing Strategy
Performance marketing, also known as performance-based advertising or performance-driven marketing, is a form of marketing in which the marketing or advertising agency is compensated based on measurable results. This fee for results model has become very common, as ad...
by Todd Heft | Aug 6, 2019 | Digital Marketing Strategy
We knew there was some fraud around Google My Business (GMB) listings but had no idea it was this widespread. Recently the Wall Street Journal ran an expose on the millions of fraudulent listings which are found on GMB on any given day. Nefarious types hijack listings...
by Todd Heft | Aug 22, 2018 | Ecommerce Marketing
While it sounds like an app for your online shop, the e-commerce sales funnel is anything but. It’s a method by which you make customers aware of your brand and products and nurture them through to purchase. E-commerce sales are growing at a furious pace. According to...
by FunnelKake | Jun 13, 2018 | Digital Marketing Strategy
Digital marketing strategy is essential to the success of any business. But with so many possibilities – email marketing, SEO/organic search, social media marketing, Google AdWords, Facebook ads, Instagram ads and beyond – a digital marketing strategy can...