by Todd Heft | Jan 23, 2020 | B2B Marketing, Digital Marketing Strategy
Performance marketing is a term for online marketing and advertising in which a business pays a performance marketing agency only when a specific action occurs. For instance, the company pays a percentage of a sale to the agency when that sale can be attributed to a...
by Todd Heft | Nov 21, 2019 | Digital Marketing Strategy
Web analytics is data collected by software programs that show a comprehensive view of actions users take when they visit your website. Analytics may include visits from organic traffic, PPC ads and social media platforms, the number of leads generated, information...
by Todd Heft | Oct 28, 2019 | Ecommerce Marketing
No matter how well your e-commerce site performs, you naturally always want to increase sales. How you go about reaching your goal of increasing e-commerce sales largely depends on your marketing budget and your staff’s (or marketing agency’s) skillset. Not every...
by Todd Heft | Sep 10, 2019 | B2B Marketing, Digital Marketing Strategy
Performance marketing, also known as performance-based advertising or performance-driven marketing, is a form of marketing in which the marketing or advertising agency is compensated based on measurable results. This fee for results model has become very common, as ad...
by Todd Heft | Jun 18, 2019 | B2B Marketing, Digital Marketing Strategy
Google Analytics is a free tool provided by Google to help you measure your marketing efforts. But Analytics is a BIG tool which can quickly become intimidating to the newbie. To simplify your life and dip your toe in the water, here are 6 ways to set up and measure...
