by FunnelKake | Dec 19, 2019 | Digital Marketing Strategy, Ecommerce Marketing
So you’ve got your new e-commerce store set up on Shopify, Woo Commerce, Big Commerce or another e-commerce platform. Now it’s time to add some products and start making money! Woo-hoo! Not so fast. Your store is just one store among many in the online shopping...
by Todd Heft | Oct 28, 2019 | Ecommerce Marketing
No matter how well your e-commerce site performs, you naturally always want to increase sales. How you go about reaching your goal of increasing e-commerce sales largely depends on your marketing budget and your staff’s (or marketing agency’s) skillset. Not every...
by Todd Heft | Jul 11, 2019 | B2B Marketing, Digital Marketing Strategy, Ecommerce Marketing
Search Engine Optimization (SEO) is the process of getting more and higher quality, unpaid traffic to your website by optimizing your pages, posts, and/or products for search results. If SEO isn’t part of your marketing strategy you’re missing a huge...
by FunnelKake | Nov 13, 2018 | Digital Marketing Strategy, Ecommerce Marketing
If you own an e-commerce store and you’re not blogging, this blog post will make you reconsider. Whatever excuse you’ve used in the past, whether it’s lack of time, or you think your business just doesn’t need one, you’re completely underestimating the power of...
by Todd Heft | Oct 22, 2018 | Ecommerce Marketing
Frequently, ecommerce clients come to us with a website that’s performing poorly in organic search and sales. In many cases, the problem is with the product pages – specifically, the product titles, product descriptions, meta titles, and meta descriptions...
by Todd Heft | Sep 24, 2018 | Ecommerce Marketing
An effective email marketing strategy is essential to the success of any ecommerce business. Are you collecting email addresses for your site visitors? Do you have a long-term strategy to turn those visitors into loyal customers? We check our email inboxes on a daily...
