by Todd Heft | Nov 21, 2019 | Digital Marketing Strategy
Web analytics is data collected by software programs that show a comprehensive view of actions users take when they visit your website. Analytics may include visits from organic traffic, PPC ads and social media platforms, the number of leads generated, information...
by Todd Heft | Oct 22, 2018 | Ecommerce Marketing
Frequently, ecommerce clients come to us with a website that’s performing poorly in organic search and sales. In many cases, the problem is with the product pages – specifically, the product titles, product descriptions, meta titles, and meta descriptions...
by Todd Heft | Sep 6, 2018 | Digital Marketing Case Study, Ecommerce Marketing
In this ecommerce case study, we look at a company which sells first aid supplies to businesses. They had hit a wall: revenues were declining and the cost of digital marketing had multiplied astronomically. Client Problems Marketing vendor cost increasing Year over...
by Todd Heft | Jul 2, 2018 | Digital Marketing Strategy, Ecommerce Marketing
It’s no secret that the convenience of online shopping has taken a significant bite out of brick and mortar retail. Whether it’s through an e-commerce giant like Amazon, or small to medium-sized businesses with their own e-commerce presence, in 2016 online sales of...
