by Todd Heft | Jan 23, 2020 | B2B Marketing, Digital Marketing Strategy
Performance marketing is a term for online marketing and advertising in which a business pays a performance marketing agency only when a specific action occurs. For instance, the company pays a percentage of a sale to the agency when that sale can be attributed to a...
by Todd Heft | Oct 28, 2019 | Ecommerce Marketing
No matter how well your e-commerce site performs, you naturally always want to increase sales. How you go about reaching your goal of increasing e-commerce sales largely depends on your marketing budget and your staff’s (or marketing agency’s) skillset. Not every...
by Todd Heft | Sep 10, 2019 | B2B Marketing, Digital Marketing Strategy
Performance marketing, also known as performance-based advertising or performance-driven marketing, is a form of marketing in which the marketing or advertising agency is compensated based on measurable results. This fee for results model has become very common, as ad...
by Todd Heft | Jul 18, 2019 | B2B Marketing, Digital Marketing Strategy
A thought leader is defined as an individual, or sometimes an organization, recognized as an authority in a particular field. A company led by a recognized thought leader is typically elevated in the mind of the business community and benefits from more sales...
by Todd Heft | Jan 2, 2019 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy
In traditional marketing, that is, before e-commerce set marketing on its ear, a marketing funnel (aka purchase funnel or sales funnel) was a term used to define the path and stages by which a potential customer moved from awareness of your brand or product to...
