by Todd Heft | Jan 23, 2020 | B2B Marketing, Digital Marketing Strategy
Performance marketing is a term for online marketing and advertising in which a business pays a performance marketing agency only when a specific action occurs. For instance, the company pays a percentage of a sale to the agency when that sale can be attributed to a...
by FunnelKake | Jun 28, 2017 | Digital Marketing Strategy
If you don’t know what it costs to acquire a new customer, you don’t have accurate proof that your marketing dollars are being spent optimally. Many small business don’t understand the actual cost of turning their prospects into customers. Here’s the best way to...
