by Todd Heft | Jan 23, 2020 | B2B Marketing, Digital Marketing Strategy
Performance marketing is a term for online marketing and advertising in which a business pays a performance marketing agency only when a specific action occurs. For instance, the company pays a percentage of a sale to the agency when that sale can be attributed to a...
by Todd Heft | Nov 21, 2019 | Digital Marketing Strategy
Web analytics is data collected by software programs that show a comprehensive view of actions users take when they visit your website. Analytics may include visits from organic traffic, PPC ads and social media platforms, the number of leads generated, information...
by Todd Heft | Jul 11, 2019 | B2B Marketing, Digital Marketing Strategy, Ecommerce Marketing
Search Engine Optimization (SEO) is the process of getting more and higher quality, unpaid traffic to your website by optimizing your pages, posts, and/or products for search results. If SEO isn’t part of your marketing strategy you’re missing a huge...
by Todd Heft | Jun 18, 2019 | B2B Marketing, Digital Marketing Strategy
Google Analytics is a free tool provided by Google to help you measure your marketing efforts. But Analytics is a BIG tool which can quickly become intimidating to the newbie. To simplify your life and dip your toe in the water, here are 6 ways to set up and measure...
by Todd Heft | May 31, 2019 | B2B Marketing, Digital Marketing Strategy
In previous posts, we’ve talked about conversion funnels, customer acquisition, digital marketing case studies, social media strategies, email strategies, and the rest of the tools you need to excel at B2B marketing. But one has to be careful not to use...
