by Todd Heft | Sep 10, 2019 | B2B Marketing, Digital Marketing Strategy
Performance marketing, also known as performance-based advertising or performance-driven marketing, is a form of marketing in which the marketing or advertising agency is compensated based on measurable results. This fee for results model has become very common, as ad...
by Todd Heft | Jul 18, 2019 | B2B Marketing, Digital Marketing Strategy
A thought leader is defined as an individual, or sometimes an organization, recognized as an authority in a particular field. A company led by a recognized thought leader is typically elevated in the mind of the business community and benefits from more sales...
by Todd Heft | Jul 11, 2019 | B2B Marketing, Digital Marketing Strategy, Ecommerce Marketing
Search Engine Optimization (SEO) is the process of getting more and higher quality, unpaid traffic to your website by optimizing your pages, posts, and/or products for search results. If SEO isn’t part of your marketing strategy you’re missing a huge...
by Todd Heft | Jun 18, 2019 | B2B Marketing, Digital Marketing Strategy
Google Analytics is a free tool provided by Google to help you measure your marketing efforts. But Analytics is a BIG tool which can quickly become intimidating to the newbie. To simplify your life and dip your toe in the water, here are 6 ways to set up and measure...
by Todd Heft | May 31, 2019 | B2B Marketing, Digital Marketing Strategy
In previous posts, we’ve talked about conversion funnels, customer acquisition, digital marketing case studies, social media strategies, email strategies, and the rest of the tools you need to excel at B2B marketing. But one has to be careful not to use...
by Todd Heft | Jan 2, 2019 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy
In traditional marketing, that is, before e-commerce set marketing on its ear, a marketing funnel (aka purchase funnel or sales funnel) was a term used to define the path and stages by which a potential customer moved from awareness of your brand or product to...
