by FunnelKake | Dec 19, 2019 | Digital Marketing Strategy, Ecommerce Marketing
So you’ve got your new e-commerce store set up on Shopify, Woo Commerce, Big Commerce or another e-commerce platform. Now it’s time to add some products and start making money! Woo-hoo! Not so fast. Your store is just one store among many in the online shopping...
by Todd Heft | Nov 21, 2019 | Digital Marketing Strategy
Web analytics is data collected by software programs that show a comprehensive view of actions users take when they visit your website. Analytics may include visits from organic traffic, PPC ads and social media platforms, the number of leads generated, information...
by Todd Heft | Jun 18, 2019 | B2B Marketing, Digital Marketing Strategy
Google Analytics is a free tool provided by Google to help you measure your marketing efforts. But Analytics is a BIG tool which can quickly become intimidating to the newbie. To simplify your life and dip your toe in the water, here are 6 ways to set up and measure...
by Todd Heft | May 31, 2019 | B2B Marketing, Digital Marketing Strategy
In previous posts, we’ve talked about conversion funnels, customer acquisition, digital marketing case studies, social media strategies, email strategies, and the rest of the tools you need to excel at B2B marketing. But one has to be careful not to use...
by Todd Heft | Sep 6, 2018 | Digital Marketing Case Study, Ecommerce Marketing
In this ecommerce case study, we look at a company which sells first aid supplies to businesses. They had hit a wall: revenues were declining and the cost of digital marketing had multiplied astronomically. Client Problems Marketing vendor cost increasing Year over...
