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What is the Digital Marketing Funnel Path to Conversion?

What is the Digital Marketing Funnel Path to Conversion?

by Todd Heft | Jan 2, 2019 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy

In traditional marketing, that is, before e-commerce set marketing on its ear, a marketing funnel (aka purchase funnel or sales funnel) was a term used to define the path and stages by which a potential customer moved from awareness of your brand or product to...
Ecommerce Marketing Case Study: How We Grew Revenue by 1,000% for a Building Supplies Company

Ecommerce Marketing Case Study: How We Grew Revenue by 1,000% for a Building Supplies Company

by Todd Heft | Sep 11, 2018 | B2B Marketing, Digital Marketing Case Study, Ecommerce Marketing

FunnelKake helped a building supplies company grow their ecommerce revenue by 1,000% in 3 years. A small, regional building supplies company with a brick and mortar location in the Lehigh Valley, PA., wished to invest in eCommerce. After a bad relationship with their...
Why Mobile is Key in B2B Marketing (Research)

Why Mobile is Key in B2B Marketing (Research)

by Todd Heft | Jul 17, 2018 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy

Every B2B marketer should be looking at Google Analytics regularly. Specifically, Audience/Mobile/Overview. Look at the last 3 months compared to the previous year – we’ll bet doughnuts to dollars that the percentage of mobile users to your site has increased...
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Recent Articles

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  • How to Use Web Analytics to Improve Your Marketing
  • Six Ways to Increase e-Commerce Sales
  • What is a Digital Marketing Funnel? 

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FunnelKake is a digital marketing agency in Pennsylvania’s Lehigh Valley (Allentown / Bethlehem / Easton), part of the Philadelphia DMA.

We are a performance marketing agency which provides advertising and marketing services to B2B and B2C businesses locally and nationally.

FunnelKake is American Express Preferred
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