FunnelKake is proud to announce that we are a certified Google Partner with a specialization in Search Advertising.
We’ve been awarded Google Partner status because we employ experienced staff, trained and certified by Google, on best practices for Google Ads (previously Google AdWords) PPC advertising and management. We’ve also proven to Google our ability to manage significant ad spend successfully and to deliver revenue growth for our clients’ digital marketing campaigns.
Why Use A Google AdWords Partner?
For the uninitiated, Google Ads is a daunting program. You can use the simplified version of the ad platform, called AdWords Express, but the options there to truly maximize your advertising spend and gather performance data are limited.
Effectively managing a PPC ad campaign via Google Ads is a highly specialized service which requires considerable knowledge, time, and expertise. Every option on the Google Ads platform must be understood and utilized to squeeze the most out of every marketing dollar.
Expertise to manage your digital advertising.
In a PPC advertising campaign, it’s important to understand metrics and concepts like:
- conversion rate
- cost per click (CPC)
- conversion rate optimization (CRO)
- cost per conversion
- keyword strategy
- keyword research
- return on ad spend (ROAS)
- quality score
- ad group structure
- ad extensions
- demographic targeting
and many other tools to measure and monitor ad performance to ensure success.
A Google Partner with a specialty in search advertising is a certified expert in the setup, management, measurement and optimization of ads on the Google Ads PPC platform. That means FunnelKake’s specialists are familiar with all of the options available on the platform to ensure that you’re getting the most effective online advertising campaign possible and that your ROI is maximized. Google Partners also have first access to beta versions of new options in Google Ads, which may give you an advantage over your competition.
Using FunnelKake for your digital marketing campaign ensures that your budget is in safe hands to achieve the maximum return on your advertising spend.