You’ve probably heard the term inbound sales funnel. You might also have heard it called a “revenue funnel”, “digital marketing funnel” or “sales process”. Whatever you want to call it, the inbound sales funnel is basically several steps that prospects follow in the goal of converting to a sale. The steps can differ depending on the product, service or business model, but the goal is always the same: more sales
But more traffic doesn’t always equal more sales. The key is in learning who is researching your product or service and stay top of mind via digital marketing to nurture your leads through the funnel and to conversion.
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