by FunnelKake | Jul 26, 2017 | Digital Marketing Strategy
Before you look for more gold make sure you’ve completely mined the gold you’re standing on. I’m talking about your existing customer base, of course. Before you spend your hard-earned marketing budget on attracting NEW customers you should consider reaching out to...
by FunnelKake | Jul 13, 2017 | Digital Marketing Integration
Never in our dealings with small to medium-sized businesses have we run into an owner who has no interest in growth or expansion. It’s safe to say you are no different. Many entrepreneurs have a vested interest in scaling up or expanding – but it’s not a matter...
by FunnelKake | Jul 6, 2017 | Digital Marketing Integration
Your marketing isn’t linear, it’s circular. Digital marketing doesn’t provide a linear path to purchase, nor is the conversion path a funnel shape. But your digital marketing must be integrated between platforms and channels, and brand messaging must...
by FunnelKake | Jun 28, 2017 | Digital Marketing Strategy
If you don’t know what it costs to acquire a new customer, you don’t have accurate proof that your marketing dollars are being spent optimally. Many small business don’t understand the actual cost of turning their prospects into customers. Here’s the best way to...
