The Only Limitation is the one you set in your own mind.
So… What’s Stunting Your Business Growth?
One great thing about email marketing is that it’s extremely measurable. That is a keystone of any successful marketing campaign. However, many companies aren’t even using email marketing, let alone using it well.
We ask every one of our prospects, “What marketing channels are you currently using, and what’s working?” It’s no surprise many of them say a large percentage of their inbound business comes from “Word of Mouth.”
Yes, word of mouth is arguably the most powerful form of marketing, but it’s not the be-all-end-all. In fact, it takes the longest time to turn into the marketing machine it’s expected to be. Plus, it’s very hard to measure an “ROI on Word-of-mouth” because quite frankly… it’s not for sale.
What surprises us is a staggering number of businesses think word of mouth replaces other inbound sales efforts. But only 5% of word-of-mouth results from a consumer’s direct experience with a product or service.
On top of that, you need to really WOW a customer to get them to tell somebody about it. If they got what they expected, it’s simply another transaction and nobody is going to talk about their experience with you. But if you really go over the top to please your customers, they’ll be “loudmouths” about your business. Of course, this works the opposite way too, if you screw up or don’t pay attention.
Go above and beyond for every client.
The big question is what else can you be doing? Before you can wow customers, you first need to get their attention. This is a huge challenge for many business owners. At the end of the day, they got into business to provide a great product or service, not become a marketing guru. Nobody has time to focus on staying on top of marketing trends and strategies in addition to running their business and selling to more clients.
Luckily, that’s exactly why we got into marketing – so you don’t have to.
Restoring the American Dream
You used to be able to start a business, run it fairly, and provide a great product or service. Do these things and you were set for success.
But it’s no secret those days have come and gone. Traditional marketing methods are reserved for the large elite company, and small business owners are left to figure out digital marketing or be invisible.
FunnelKake started as a way to restore the American Dream by allowing small business owners to focus on selling great products and services.
So what’s stopping you from reaching your business goals?
Not enough resources? Lack of ideas? Self-limitation?
Maybe it’s a digital marketing problem we can help with. Reach out to one of our customer acquisition specialists and let’s start the conversation.