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6 Ways to Use Google Analytics to Improve Your Marketing

6 Ways to Use Google Analytics to Improve Your Marketing

by Todd Heft | Jun 18, 2019 | B2B Marketing, Digital Marketing Strategy

Google Analytics is a free tool provided by Google to help you measure your marketing efforts. But Analytics is a BIG tool which can quickly become intimidating to the newbie. To simplify your life and dip your toe in the water, here are 6 ways to set up and measure...
What is the Digital Marketing Funnel Path to Conversion?

What is the Digital Marketing Funnel Path to Conversion?

by Todd Heft | Jan 2, 2019 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy

In traditional marketing, that is, before e-commerce set marketing on its ear, a marketing funnel (aka purchase funnel or sales funnel) was a term used to define the path and stages by which a potential customer moved from awareness of your brand or product to...
Funnelkake is a Certified Google Ads Partner

Funnelkake is a Certified Google Ads Partner

by Todd Heft | Jul 27, 2018 | Digital Marketing Strategy

FunnelKake is proud to announce that we are a certified Google Partner with a specialization in Search Advertising. We’ve been awarded Google Partner status because we employ experienced staff, trained and certified by Google, on best practices for Google Ads...
Why Mobile is Key in B2B Marketing (Research)

Why Mobile is Key in B2B Marketing (Research)

by Todd Heft | Jul 17, 2018 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy

Every B2B marketer should be looking at Google Analytics regularly. Specifically, Audience/Mobile/Overview. Look at the last 3 months compared to the previous year – we’ll bet doughnuts to dollars that the percentage of mobile users to your site has increased...
How to Optimize Your Digital Marketing for More Ecommerce Sales

How to Optimize Your Digital Marketing for More Ecommerce Sales

by Todd Heft | Jul 2, 2018 | Digital Marketing Strategy, Ecommerce Marketing

It’s no secret that the convenience of online shopping has taken a significant bite out of brick and mortar retail.  Whether it’s through an e-commerce giant like Amazon, or small to medium-sized businesses with their own e-commerce presence, in 2016 online sales of...
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  • What is a Digital Marketing Funnel? 

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FunnelKake is a digital marketing agency in Pennsylvania’s Lehigh Valley (Allentown / Bethlehem / Easton), part of the Philadelphia DMA.

We are a performance marketing agency which provides advertising and marketing services to B2B and B2C businesses locally and nationally.

FunnelKake is American Express Preferred
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