by Todd Heft | Jun 18, 2019 | B2B Marketing, Digital Marketing Strategy
Google Analytics is a free tool provided by Google to help you measure your marketing efforts. But Analytics is a BIG tool which can quickly become intimidating to the newbie. To simplify your life and dip your toe in the water, here are 6 ways to set up and measure...
by Todd Heft | Jan 2, 2019 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy
In traditional marketing, that is, before e-commerce set marketing on its ear, a marketing funnel (aka purchase funnel or sales funnel) was a term used to define the path and stages by which a potential customer moved from awareness of your brand or product to...
by Todd Heft | Jul 27, 2018 | Digital Marketing Strategy
FunnelKake is proud to announce that we are a certified Google Partner with a specialization in Search Advertising. We’ve been awarded Google Partner status because we employ experienced staff, trained and certified by Google, on best practices for Google Ads...
by Todd Heft | Jul 17, 2018 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy
Every B2B marketer should be looking at Google Analytics regularly. Specifically, Audience/Mobile/Overview. Look at the last 3 months compared to the previous year – we’ll bet doughnuts to dollars that the percentage of mobile users to your site has increased...
by Todd Heft | Jul 2, 2018 | Digital Marketing Strategy, Ecommerce Marketing
It’s no secret that the convenience of online shopping has taken a significant bite out of brick and mortar retail. Whether it’s through an e-commerce giant like Amazon, or small to medium-sized businesses with their own e-commerce presence, in 2016 online sales of...
