by Todd Heft | May 31, 2019 | B2B Marketing, Digital Marketing Strategy
In previous posts, we’ve talked about conversion funnels, customer acquisition, digital marketing case studies, social media strategies, email strategies, and the rest of the tools you need to excel at B2B marketing. But one has to be careful not to use...
by Todd Heft | Jan 2, 2019 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy
In traditional marketing, that is, before e-commerce set marketing on its ear, a marketing funnel (aka purchase funnel or sales funnel) was a term used to define the path and stages by which a potential customer moved from awareness of your brand or product to...
by FunnelKake | Nov 13, 2018 | Digital Marketing Strategy, Ecommerce Marketing
If you own an e-commerce store and you’re not blogging, this blog post will make you reconsider. Whatever excuse you’ve used in the past, whether it’s lack of time, or you think your business just doesn’t need one, you’re completely underestimating the power of...
by Todd Heft | Oct 22, 2018 | Ecommerce Marketing
Frequently, ecommerce clients come to us with a website that’s performing poorly in organic search and sales. In many cases, the problem is with the product pages – specifically, the product titles, product descriptions, meta titles, and meta descriptions...
by Todd Heft | Sep 24, 2018 | Ecommerce Marketing
An effective email marketing strategy is essential to the success of any ecommerce business. Are you collecting email addresses for your site visitors? Do you have a long-term strategy to turn those visitors into loyal customers? We check our email inboxes on a daily...
by Todd Heft | Sep 11, 2018 | B2B Marketing, Digital Marketing Case Study, Ecommerce Marketing
FunnelKake helped a building supplies company grow their ecommerce revenue by 1,000% in 3 years. A small, regional building supplies company with a brick and mortar location in the Lehigh Valley, PA., wished to invest in eCommerce. After a bad relationship with their...
by Todd Heft | Sep 6, 2018 | Digital Marketing Case Study, Ecommerce Marketing
In this ecommerce case study, we look at a company which sells first aid supplies to businesses. They had hit a wall: revenues were declining and the cost of digital marketing had multiplied astronomically. Client Problems Marketing vendor cost increasing Year over...
by Todd Heft | Aug 22, 2018 | Ecommerce Marketing
While it sounds like an app for your online shop, the e-commerce sales funnel is anything but. It’s a method by which you make customers aware of your brand and products and nurture them through to purchase. E-commerce sales are growing at a furious pace. According to...
by Todd Heft | Aug 20, 2018 | Digital Marketing Strategy
Social media marketing (SMM) has taken over the digital world. Facebook, Instagram, Twitter, Snapchat, YouTube and other social media platforms that were originally created for peer to peer human connection have become an enormous opportunity for the growth and...
by Todd Heft | Jul 27, 2018 | Digital Marketing Strategy
FunnelKake is proud to announce that we are a certified Google Partner with a specialization in Search Advertising. We’ve been awarded Google Partner status because we employ experienced staff, trained and certified by Google, on best practices for Google Ads...
