by Todd Heft | Jan 2, 2019 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy
In traditional marketing, that is, before e-commerce set marketing on its ear, a marketing funnel (aka purchase funnel or sales funnel) was a term used to define the path and stages by which a potential customer moved from awareness of your brand or product to...
by Todd Heft | Jul 17, 2018 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy
Every B2B marketer should be looking at Google Analytics regularly. Specifically, Audience/Mobile/Overview. Look at the last 3 months compared to the previous year – we’ll bet doughnuts to dollars that the percentage of mobile users to your site has increased...
by Todd Heft | Jun 27, 2018 | Digital Marketing Integration, Digital Marketing Strategy
You’ve probably heard the term inbound sales funnel. You might also have heard it called a “revenue funnel”, “digital marketing funnel” or “sales process”. Whatever you want to call it, the inbound sales funnel is basically...
by FunnelKake | Jul 13, 2017 | Digital Marketing Integration
Never in our dealings with small to medium-sized businesses have we run into an owner who has no interest in growth or expansion. It’s safe to say you are no different. Many entrepreneurs have a vested interest in scaling up or expanding – but it’s not a matter...
by FunnelKake | Jul 6, 2017 | Digital Marketing Integration
Your marketing isn’t linear, it’s circular. Digital marketing doesn’t provide a linear path to purchase, nor is the conversion path a funnel shape. But your digital marketing must be integrated between platforms and channels, and brand messaging must...
