by Todd Heft | Jan 2, 2019 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy
In traditional marketing, that is, before e-commerce set marketing on its ear, a marketing funnel (aka purchase funnel or sales funnel) was a term used to define the path and stages by which a potential customer moved from awareness of your brand or product to...
by Todd Heft | Sep 6, 2018 | Digital Marketing Case Study, Ecommerce Marketing
In this ecommerce case study, we look at a company which sells first aid supplies to businesses. They had hit a wall: revenues were declining and the cost of digital marketing had multiplied astronomically. Client Problems Marketing vendor cost increasing Year over...
by Todd Heft | Aug 20, 2018 | Digital Marketing Strategy
Social media marketing (SMM) has taken over the digital world. Facebook, Instagram, Twitter, Snapchat, YouTube and other social media platforms that were originally created for peer to peer human connection have become an enormous opportunity for the growth and...
by FunnelKake | Aug 10, 2017 | Digital Marketing Strategy
The Only Limitation is the one you set in your own mind. So… What’s Stunting Your Business Growth? One great thing about email marketing is that it’s extremely measurable. That is a keystone of any successful marketing campaign. However, many companies aren’t...
by FunnelKake | Jul 6, 2017 | Digital Marketing Integration
Your marketing isn’t linear, it’s circular. Digital marketing doesn’t provide a linear path to purchase, nor is the conversion path a funnel shape. But your digital marketing must be integrated between platforms and channels, and brand messaging must...
