by Todd Heft | Aug 20, 2018 | Digital Marketing Strategy
Social media marketing (SMM) has taken over the digital world. Facebook, Instagram, Twitter, Snapchat, YouTube and other social media platforms that were originally created for peer to peer human connection have become an enormous opportunity for the growth and...
by Todd Heft | Jul 27, 2018 | Digital Marketing Strategy
FunnelKake is proud to announce that we are a certified Google Partner with a specialization in Search Advertising. We’ve been awarded Google Partner status because we employ experienced staff, trained and certified by Google, on best practices for Google Ads...
by Todd Heft | Jul 17, 2018 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy
Every B2B marketer should be looking at Google Analytics regularly. Specifically, Audience/Mobile/Overview. Look at the last 3 months compared to the previous year – we’ll bet doughnuts to dollars that the percentage of mobile users to your site has increased...
by Todd Heft | Jul 2, 2018 | Digital Marketing Strategy, Ecommerce Marketing
It’s no secret that the convenience of online shopping has taken a significant bite out of brick and mortar retail. Whether it’s through an e-commerce giant like Amazon, or small to medium-sized businesses with their own e-commerce presence, in 2016 online sales of...
by Todd Heft | Jun 27, 2018 | Digital Marketing Integration, Digital Marketing Strategy
You’ve probably heard the term inbound sales funnel. You might also have heard it called a “revenue funnel”, “digital marketing funnel” or “sales process”. Whatever you want to call it, the inbound sales funnel is basically...
by FunnelKake | Jun 13, 2018 | Digital Marketing Strategy
Digital marketing strategy is essential to the success of any business. But with so many possibilities – email marketing, SEO/organic search, social media marketing, Google AdWords, Facebook ads, Instagram ads and beyond – a digital marketing strategy can...
