by Todd Heft | Jul 17, 2018 | B2B Marketing, Digital Marketing Integration, Digital Marketing Strategy
Every B2B marketer should be looking at Google Analytics regularly. Specifically, Audience/Mobile/Overview. Look at the last 3 months compared to the previous year – we’ll bet doughnuts to dollars that the percentage of mobile users to your site has increased...
by Todd Heft | Jul 2, 2018 | Digital Marketing Strategy, Ecommerce Marketing
It’s no secret that the convenience of online shopping has taken a significant bite out of brick and mortar retail. Whether it’s through an e-commerce giant like Amazon, or small to medium-sized businesses with their own e-commerce presence, in 2016 online sales of...
by Todd Heft | Jun 27, 2018 | Digital Marketing Integration, Digital Marketing Strategy
You’ve probably heard the term inbound sales funnel. You might also have heard it called a “revenue funnel”, “digital marketing funnel” or “sales process”. Whatever you want to call it, the inbound sales funnel is basically...
by FunnelKake | Jun 13, 2018 | Digital Marketing Strategy
Digital marketing strategy is essential to the success of any business. But with so many possibilities – email marketing, SEO/organic search, social media marketing, Google AdWords, Facebook ads, Instagram ads and beyond – a digital marketing strategy can...
by FunnelKake | Aug 10, 2017 | Digital Marketing Strategy
The Only Limitation is the one you set in your own mind. So… What’s Stunting Your Business Growth? One great thing about email marketing is that it’s extremely measurable. That is a keystone of any successful marketing campaign. However, many companies aren’t...
by FunnelKake | Jul 26, 2017 | Digital Marketing Strategy
Before you look for more gold make sure you’ve completely mined the gold you’re standing on. I’m talking about your existing customer base, of course. Before you spend your hard-earned marketing budget on attracting NEW customers you should consider reaching out to...
by FunnelKake | Jul 13, 2017 | Digital Marketing Integration
Never in our dealings with small to medium-sized businesses have we run into an owner who has no interest in growth or expansion. It’s safe to say you are no different. Many entrepreneurs have a vested interest in scaling up or expanding – but it’s not a matter...
by FunnelKake | Jul 6, 2017 | Digital Marketing Integration
Your marketing isn’t linear, it’s circular. Digital marketing doesn’t provide a linear path to purchase, nor is the conversion path a funnel shape. But your digital marketing must be integrated between platforms and channels, and brand messaging must...
by FunnelKake | Jun 28, 2017 | Digital Marketing Strategy
If you don’t know what it costs to acquire a new customer, you don’t have accurate proof that your marketing dollars are being spent optimally. Many small business don’t understand the actual cost of turning their prospects into customers. Here’s the best way to...
